Will Apple Remove Twitter From App Store? Musk isn’t Happy
— Elon Musk (@elonmusk) November 28, 2022 See Also: Elon Musk May Increase the Character Limit to 1000 on Twitter According to numbers, obtained from ad management firm Pathmatics, Apple spent $131,600 on Twitter ads between November 10 and November 16. As a comparison, it is almost half of what the company spent between October 16 and October 22 – the week before Elon Musk acquired the social media for $44 billion. Currently, Musk is under severe pressure as some companies also halt spending. He has said he hopes to make money by turning Twitter verification into a paid subscription service. However, currently, the vast majority of the site’s revenue comes from advertising. Some reports have revealed that last week, half of Twitter’s top advertisers pulled their advertising on Twitter after concerns about the direction of Twitter. In the first quarter of the year, Apple was the top advertiser on Twitter, spending about $48 million on the platform, which is around 4% of the total revenue. Ad sales account for about 90% of Twitter’s income. Elon Musk tweeted that Apple required developers to pay 30% on every in-app purchase through the App Store, and he even retweeted a parody video, originally made by Epic Games regarding Fortnite’s issues with the App Store. Read Also: Twitter will Manually Authenticate Verified Accounts Starting December 2
