With a team of more than 100 scientists, doctors and engineers working in air purification, Philips has a long-standing heritage in health technology and has become a global leader in air purification. As part of this journey, Philips has launched its latest home care innovation in Pakistan – the new Philips Air Purifier 2000iSeries – to help improve clean air delivery that keeps pollutants, bacteria and viruses at bay. Across the region, including in Pakistan, urban areas are frequently plagued by smog. Similar to last year, Lahore and Islamabad continues to be shrouded by heavy smog in 2020, which has taken a toll on people’s personal health. With more people staying indoors to protect themselves from the polluted outdoor air, it is important to ensure that consumers take the steps to ensure that our indoor air is clean and healthy. Indoor air is 2-5 times more polluted than outdoor air and is often compromised by PM2.5 ultrafine particles, allergens, bacteria, harmful gases as well as air humidity. Numerous forms of indoor air pollution lurk in modern indoor spaces, giving rise to chronic health conditions such as asthma or allergic rhinitis that affects more than 20% of the world’s population today. According to the US Centers for Disease Control and Prevention (CDC), there has been evidence that “some COVID-19infections can be spread by exposure to virus in small droplets and particles that can linger in the air for minutes to hours”, referring to airborne transmission. Philips air purifiers remove up to 99.9% of viruses and aerosols from the air. The size of SARS-CoV-2 virus is estimated to be between 50 –140 nanometers (nm). As Philips NanoProtect HEPA filters can remove 99.97% of particles as small as 0.003μm (equals to 3 nm), smaller than the smallest known virus, from the air which passes through the filter, a similar performance is expected for SARS-CoV-2 aerosols.