By using Instagram, new gift cards, fundraisers and food order can be shared by businesses on their official profile. By tapping on those stickers, users will be able to make a purchase as the sticker will directing the user to their website.
Small Businesses During COVID-19- Social Media Giants Should Launch customer-centric Features
Currently, these three features are only available to users living in the US and Canada. However, in a press release, Instagram has assured that these features will be expanded globally. Instagram, while asking people to spread this feature to more people, said: “For many businesses right now, every sale helps. Instagram’s parent company Facebook also has support for fundraisers that can be launched by anyone, with most nonprofit fundraisers exempt from fees for donations.” While COVID-19 has created major unrest among people with the fear of losing a job, Instagram helping businesses retain their clients will also be beneficial for the employees as well. Such initiatives should also be launched for other media giants to help saving more layoffs in the coming days. Also Read: Finally, Instagram Brings Direct Messages to Web
