Given these unprecedented times that we are living in today due to the COVID-19 situation, more and more people are coming to terms with the realities of a more interconnected world. While this pandemic has brought challenges on multiple fronts such as unemployment, salary cuts, limited career opportunities, it has also brought economic and human capital development opportunities. While traditional retail sales have declined both in Pakistan and globally, ecommerce has seen a 129 per cent year-over-year growth in the United States and Canada, with an impressive 146 per cent growth globally. It has also been estimated that by the end of 2020, global e-commerce sales are expected to reach $4.2 trillion. Following this trend, one area where these challenges can be used to Pakistan’s benefit is to equip the Pakistani youth with skills which will be required to serve this growing global demand for ecommerce and digital category, leading to increased economic activity and creation of employment opportunities be it in online sales of products or exchange of services online. Extreme Commerce’s Chief Executive Officer Sunny Ali while sharing his vision said that, we want to enable Pakistanis to at least make $1,000 per month. This is the correct minimum wage that Pakistanis need to survive and improve not just their lifestyles but do something for their nation as well. He said, “my ideology is simple, if I have an empty stomach how can I even think of doing good for others? We need to eradicate this problem and take Pakistanis to self-sufficiency.” Aligning with this ambition, Extreme Commerce aims to inject more than a $1-billion into the local economy via online sales and service and so it has launched VBC2020, a one of its kind eCommerce skill development platform which has more then 40-50 practical trainings covered by industry experts, through which students and can earn $300-$500 minimum. Moreover, the company’s management says that financial accommodations will be made for those who cannot afford, so that everyone has a shot at making it work. It is worth mentioning that more than 90 per cent or around 3,000 VBC students currently have access to the platform free of cost. Sunny Ali also added that VBC2020 is a proof of Extreme Commerce’s commitment and vision of empowering the youth through skill development and capacity building. This initiative will also help in training the next generation of ecommerce professionals and e-tailers of Pakistan and digital nomads, and give the industry a much-needed boost along with acting as a catalyst for the nation so that Pakistan can export IT services in global ecommerce marketplaces.
